Tobacco Use Prevention Program

Point of Sale Advertising: Targeting Our Youth

Creating a Tobacco Free Generation

Hooking a New Generation.  Big Tobacco is trying to create a new generation of tobacco addicts by targeting their advertising at young people. They know that 90 percent of tobacco users start before the age of 18.

Tobacco companies spend $1 million an hour advertising their products. Since they can't advertise cigarettes on TV, they spend 95 percent of their advertising budget in the stores that sell their products -- like gas stations, convenience stores, pharmacies, and grocery stores. This is called Point of Sale advertisingSome of their tactics include price discounts, colors, and flavors.

Big Tobacco targets our kids

Candy Flavors.  Big Tobacco makes products that look and taste like candy -- with flavors like fruit punch, strawberry milkshake, and blue raspberry -- because they know young people will be tempted to try them.

In fact, flavors are one of the primary reasons why youth start using tobacco products. According to the Truth Campaign, about 8 out of 10 tobacco users aged 12 to 17 reported that the first product they used was flavored.

Program Mission Statement

The mission of the Lewis and Clark Tobacco Use Prevention Program is to address the public health crisis caused by the use of all forms of tobacco.

Program Goals

  • Prevent tobacco use among young people. 
  • Eliminate exposure to secondhand smoke. 
  • Promote quitting among adults and youth. 
  • Build community support and capacity for tobacco use prevention.

Who We Serve

Residents of Lewis and Clark and Broadwater Counties.


Karen Lane
Chronic Disease Prevention
Programs Manager

Sarah Shapiro
Health Educator

Montana Tobacco Quitline